Disruptive Technologies are innovations disrupting an existing market in unexpected ways, typically by lowering price or by focusing on different consumers.
Who we are and what we do:
Disruptive Technologies was started in early 2001. We are working hard on some very exciting new disrupting technology.
What are Disruptive Technologies
The term disruptive technologies was coined by Clayton M. Christensen and introduced in his 1995 article Disruptive Technologies: Catching the Wave, which he co-wrote with Joseph Bower. The article is aimed at managing executives who make the funding/purchasing decisions in companies rather than the research community.
Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.
When Western Union infamously declined to purchase Alexander Graham Bell’s telephone patents for $100,000, their highest-profit market was long-distance telegraphy. Telephones were only useful for very local calls. Short-distance telegraphy barely existed as a market segment, which explains Western Union’s decision.